The Standards Organisation of Nigeria has warned promoters of cloned brands to desist from such acts in a bid to curb the influx of substandard products into the country. Director-General of SON, Mallam Farouk Salim, explained that the agency would discourage the registration of any product that had a similar business name with an existing brand or those hidden under the names of successful brands to short-change unsuspecting consumers. Salim stated this during a visit of Alaba International Market Association to SON office in Lagos. He said, “The issue of cloning brands cannot be handled alone by SON but going forward, we are going to audit the products we register and certify. “Anytime a new product comes and looks similar to another registered product that is already popular in the market, we will try to discourage the registration of that product with such a name so that other products would be identified properly. This will increase traceability of products not yet...
Course material, Research Work from chapter 1- 5, Publishing, News, Entertainment, Sport, School Gist.