USE OF TELEVISION TO COMBAT CULTURAL IMPERIALISM IN NIGERIA A STUDY OF PÉRÈ ÓDE ON EKITI STATE TELEVISION
USE OF TELEVISION TO COMBAT CULTURAL IMPERIALISM IN NIGERIA A STUDY OF PÉRÈ ÓDE ON EKITI STATE TELEVISION CHAPTER ONE 1.1 Introduction Man as a social being cannot live outside his society and other governing agents that conduct the affairs of his existence. One of these governing agents is culture. Every person is born into an existence culture, which must be learned and which shapes his/her life. Thus explains why the social scientist sees culture as the entire way of life within a society. Culture refers to what group share or hold in common. When a thing or a situation is said to be cultural, what is implied is that such development is not only shared but are deeply rooted and stable; it is not easily transitory. To this end, culture could be said to be “the sum total of the learned behavior of a group of people which are generally considered to be the tradition of that people and are transmitted from generation to generation” (Sitaram, 1970). Lotman (1973) sees cult...