EDUPEDIA247

USE OF TELEVISION TO COMBAT CULTURAL IMPERIALISM IN NIGERIA A STUDY OF PÉRÈ ÓDE ON EKITI STATE TELEVISION CHAPTER ONE 1.1 Introduction Man as a social being cannot live outside his society and other governing agents that conduct the affairs of his existence. One of these governing agents is culture. Every person is born into an existence culture, which must be learned and which shapes his/her life. Thus explains why the social scientist sees culture as the entire way of life within a society. Culture refers to what group share or hold in common. When a thing or a situation is said to be cultural, what is implied is that such development is not only shared but are deeply rooted and stable; it is not easily transitory. To this end, culture could be said to be “the sum total of the learned behavior of a group of people which are generally considered to be the tradition of that people and are transmitted from generation to generation” (Sitaram, 1970). Lotman (1973) sees cult

CHAPTER ONE INTRODUCTION 1.1 Preamble As the saying goes, “Knowledge is power”. We all recognize this saying but few understand the empowering roles social media has played. Through social media, anyone online is empowered by an unrestricted flow of information to add to his or her knowledge bank. In today's world, it is undeniable that social media play an important role in impacting our culture, our economy and our overall view of the world. Social media have become fora where people to exchange idea, connect with one another, relate to one another and mobilize for a cause, seek advice, and offer guidance.  Social media have removed communication barriers and created decentralized communication channel and open the door for all to have a voice and participate in a democratic fashion including people in repressive countries. These media outlet accommodate a wide variety spontaneous, formal, informal, scholarly and unscholarly writings to flourish. They enable common i

CHAPTER ONE INTRODUCTION 1.1 Preamble As the saying goes, “Knowledge is power”. We all recognize this saying but few understand the empowering roles social media has played. Through social media, anyone online is empowered by an unrestricted flow of information to add to his or her knowledge bank. In today's world, it is undeniable that social media play an important role in impacting our culture, our economy and our overall view of the world. Social media have become fora where people to exchange idea, connect with one another, relate to one another and mobilize for a cause, seek advice, and offer guidance.  Social media have removed communication barriers and created decentralized communication channel and open the door for all to have a voice and participate in a democratic fashion including people in repressive countries. These media outlet accommodate a wide variety spontaneous, formal, informal, scholarly and unscholarly writings to flourish. They enable common i

AUDIENCE PERCEPTION OF MEDIA COVERAGE AND MANAGEMENT OF THE 2011 POST ELECTION VIOLENCE IN KADUNA STATE CHAPTER ONE  INTRODUCTION 1.1 Background to the Study Development in all its ramifications is a product of peace. Society without unity, peace and understanding between and among its inhabitants cannot boast of development. Peace is integral and very central to the development of any nation. Development is simply an increase, improvement, and growth for the better. Development is a self-generating and self-sustaining phenomenon. Therefore, development is conceived in human term as the maximum satisfaction of basic human needs of adequate and decent food, water, electricity, shelter, education, modern social infrastructural facilities (Development administration, 1998, Yunusa & Okene, 2008). The word ‘media’ comes from the plural of the Latin word medium and it is used as a collective noun to refer to television, radio, newspapers, magazines, films, the international