CHAPTER ONE INTRODUCTION 1.1 Introduction This chapter explains the background to this study; states the problem that made the researcher decide to study the topic; poses research questions that will form the basis of the study; lists objective that the researchers hopes to achieve at the end of the study; explains the significance of the study to specific and general publics; provides the scope within which the study will reasonably be carried out; and gives operational definition of terms used. The chapter generally serves to bring light to the fundamentals and direction of the study. 1.2 Background to the study An organization like fan milk plc, Ibadan focuses on its public relations /human resources department to help bridge the gap between the publics and the organization. Public relations helps the organization to know the public perception of both the organization and its product, and in the same vein, pu
Course material, Research Work from chapter 1- 5, Publishing, News, Entertainment, Sport, School Gist.