EDUPEDIA247

CHAPTER ONE INTRODUCTION  Background of the Study It appears that French is the only world-wide known language spoken by the French people.  The original inhabitants of France as passed down to us by history were the 'Gaulois'. David WWW. WWW.Originofriations Origin of France and the Peoples Eventually the western Franks in France lost the use of their own native Frankish tongue and spoke the Celtic Gallic tongue and absorbed many Gallic customs. The Western Reubenite Franks intermingled and intermarried with the Reubenite Gauls”.   Much later in the second century before Christ the Romans invaded France.  With successions of invasion in the third century, many kingdoms were built of which the French gradually conquered all other countries around. David WWW.Originofriations Origin of France and the Peoples. The name France is derived from the Frank.” In the 5th century 'Gaule' metamorphosed into the present-day 'France' with 'French' as the only languag

CHAPTER ONE 1.0 INTRODUCTION Political advertising has become part of the political culture of most democracies and Nigeria as a democratic nation is not left out. Political advertising is one of the specialized areas of human communication and business. More specifically, it is an aspect of newspaper advertising, which is part of social marketing. The component of newspaper advertising is political advertising, social-cause advertising, philanthropic organisation advertising and    private    non-profit    advertising and news.    However, political    advertising    is    a marketing function similar in intent and purpose to product marketing (Nwosu, 1992, p.23). Gana (1992, p, 42) notes that political campaigns involve canvassing for votes, which is a kind of political salesmanship. Political parties and candidates now use different media to reach their audiences, including the new media. New media is a broad term that emerged in the later part of the 20th century to encompass the a